Tourism Policy and Planning Essay Example | Topics and Well Written Essays - 3000 words - 1

Tourism Policy and Planning - Essay Example Hong Kong offers visitors the opportunity to experience the glimpse of its culture which is a fascinating experience as this great city has successfully combined the essence of an ancient and a modern world. Hong Kong acquired independence from Britain and became part of main land china in 1997. This transition changed tourism in the city a lot as many infrastructures were built afterwards. Natural parks, Disney land, and different hotels were built later. Since then, tourism has become an important role of Hong Kong. (Tsang, 2007). According Kwong (1997), Hong Kong has at least 118 hotels with about 43,866 rooms with an average tenancy rate of 85 per cent and an average length of stay of overnight visitors of 4 nights. The Tourism Commission (TC) of Hong Kong was mandated in May 1999 by the government of mainland china to put in place a variety of tourism growth efforts and to provide better policy hold up and leadership on the part of government to the growth of tourism in Hong Kon g. The commission aims to make Hong Kong Asia’s premier international city and a world-class destination for leisure and commerce tourists. The Hong Kong Tourism Board (HKTB) and the government work in agreement to bring in the community. It is healthy for the tourism industry that the community and the government work closely together. Literature review Tourism is travelling and staying in an unusual environment for leisure, recreation, or business among other purposes. Building on this understanding, it is agreeable that the tourism industry has experienced a substantial growth for the duration of the last century. Currently, tourism has become a global activity of leisure and recreational purposes, where most travelers spend time exploring and resting in attraction sites that are available around the world. Such attraction sites have unique features that are favorable to human enjoyment and perceptions. The features include great buildings, artwork, new cultures, and langu ages, historical and geographical sites, amongst other reasons. Such features in a given destination make tourists to travel several miles in order to experience their impacts towards the society. It is easy to wonder what tourists/consumers bring back after several days of total relation and or enjoyment of the great facilities, wonderful views and delicious food. Nonetheless, experience is an important benefit of the vacation. Consumers’ needs and wants noticeably differ, but gaining some positive (or negative) experiences is a predictable result of consuming the services/products they buy. Experience, or rather consumption experience, relates to the total outcome to a consumer from the combination of goods, environment as well as services purchased. Altogether, the nature of such experiences is vital for the tourism and hospitality industry especially considering that products associated with this industry are always experiential. This assessment demonstrates an understand ing of the experiential nature of tourism and hospitality marketing. This is achieved through addressing various issues such as; the nature of the experience economy, importance of experiences in tourism and hospitality, and the concept of experimental marketing from a broad perspective. The first issue to examine is the nature of the experience economy. Economic experience is rather a new vision for a new economic era. In this

An analysis of the positive and negative economic impacts of Heathrow Essay

An analysis of the positive and negative economic impacts of Heathrow Airport - Essay Example This paper is a report that mainly sought to identify the economic impact of the London Heathrow Airport, which was classified in this study as a tourism venue/ organization Airport is considered as a location where aircrafts of varying sizes and types take off and land thereby acting as a stage for alighting and boarding aircrafts for passengers as well as the aircraft crew. Airport is a tourism venue/organization because it is the first and/ or last place that visitors pass through at a foreign destination. The London Heathrow Airport is touted as the busiest airport in Europe with a very big passenger capacity. This fact has positioned London as an international financial center with an economy that runs on a 24 hours basis and businesses are supported by demand from the many passengers who are departing or entering the region via the Airport. However, the increase in demand arising from passengers has led to the creation of an artificial inflation within London The main direct economic impact of the airport is that it acts as a major source of tax revenue to London local authorities and overall UK budget. The indirect positive impact of the airport is that it provides a ready market for other businesses enterprises that are located within the airport or in adjacent areas. The direct negative positive impact of the airport is that it facilitates that development of artificial inflation while the indirect negative impact is that it reduces the suitability of London as international center for doing business. Table of Contents 1.0 Introduction 3 2.0 The positive economic impacts of the London Heathrow Airport 4 2.1 Direct positive economic impacts 4 2.2 Indirect positive economic impacts 6 3.0 The negative economic impacts of the London Heathrow Airport 7 3.1 Direct negative economic impacts 8 3.2 Indirect negative economic impacts 9 4.0 Conclusions 10 References 11 Inkson, C. and Minnaert, L. 2012. Tourism Management: An Introduction. London, UK: Sage Publications 12 1.0 Introduction This present paper is a report that is entirely focused on analyzing a hospitality venue or organization and the economic impact of the venue/ organization. For this particular, report, the London’s Heathrow Airport was selected as the case study and therefore, this report seeks to provide an in-depth analysis of the economic impact of the airport, both the positive and the negative. It is important to note that the discussion of the economic impact would not be limited to the tourism perspective but rather the discussion will cover the general economy of the United Kingdom as well as the local economy of the City of London. Therefore, the report will have two major sections of which the first will detail on the positive economic impact of the London Heathrow Airport while the Second part will cover the negative impacts. However, briefly before the start, the report will provide brief background information of the chosen tourism venue/ organization. To begin with, Graham (2008) in his studies described an airport as a location where aircrafts of varying sizes and types take off and land thereby acting as a stage for alighting and boarding aircrafts for passengers as well as the aircraft crew. Tribe (2012) wrote that an airport is considered as a tourism venue/ organization because it is the first and/ or last place that visitors pass through at a foreign destination. The London Heathrow Airport is located in the London Borough of Hillingdon, which is in the western side of Londo n. Inkson and Minnaert (2012) in their writings referred to the London Heathrow Airport as the busiest airport in the United Kingdom as well as the entire Europe and the third busiest in the world in terms of the passenger traffic in the airport. Hoare (1971) added that the airport is owned and managed by the Heathrow Airport Holdings that also owns three other airports in the United Kingdom. The airport acts as the primary hub for British Airways and the primary operating location for the Virgin Atlantic. In order to handle all the passenger traffics and the movements, the Airport has 5 terminals each serving aircrafts bound to or arriving from different routes. Among the top busiest international routes to and from the airport is led by New York, followed by Dubai, Dublin, Frankfurt, and Amsterdam. The busiest domestic routes include the